Retinol Alternative Moisturiser

They come from consumer-perception testing on this exact formula. Participants assessed their own skin and reported what they noticed, and we publish the figures as we received them. What we don't have yet is the panel size, the study length or the testing lab, and we won't make those up. We've asked for the full report and it goes on this page when it arrives.

We can't claim that. Lab work on Bidens Pilosa extract found it raised collagen less than retinol did and elastin more, but that was in cultured cells, not on faces. The consumer testing on this moisturiser shows that most people felt more comfortable, better-hydrated skin, and most saw smoother-looking skin. That is a more modest claim, and it's the honest one.

No. The moisturiser works as a complete step on its own. The Retinol Alternative Serum puts the same active in a lighter, water-based texture. If you use both, apply the serum first. We haven't tested whether using both changes the results, so we won't tell you it does. Our guide helps you choose.

Comfort and hydration come first: 95% reported both in testing. Texture follows over weeks. Lines scored lower (75–80%) and take longest, so give it twelve weeks before you judge it on lines.

Use it daily for 60 days. If your skin hasn't changed the way you hoped, email us between day 60 and day 90 with your order number and a photo of the bottle, and we refund what you paid for the product. Keep the bottle; there is nothing to send back. The 60-Day Promise covers your first order only, conditions apply: up to two bottles, one claim per person, and delivery charges aren't refunded. If your skin reacts at any point, stop using it and email us: we refund you in full straight away, delivery included. This sits on top of your 14-day right of withdrawal and two-year legal guarantee, which always come first.

Your moisturiser arrives on the interval you choose, at 10% off, with free delivery. You can skip a delivery, change the interval or cancel at any time from your account or by email. There's no minimum term and no phone call. One 50 ml bottle lasts about two months used morning and evening.

It's formulated for all skin types, and 95% of testers reported instantly comforted skin. Two honest caveats: it contains Parfum with four declared allergens (Geraniol, Citronellol, Linalool, Citral), and Bidens Pilosa is a daisy-family plant. If you react to fragrance, or to ragweed, daisies or chamomile, patch test on your inner forearm daily for five days first.

Either, or both. Unlike retinol there's no slow introduction and no reason to keep it to evenings or pause it in summer. Daily SPF still matters more than any moisturiser.

It contains no vitamin A, which is the usual reason retinol is avoided. We're not your doctor, though, and we won't tell you it's pregnancy-safe. Show the ingredient list to your midwife or GP and let them decide.

Apply it after water-based serums such as niacinamide, peptides or vitamin C, and before sunscreen in the morning. Leave a night between this and a strong acid peel.

A little. Ascorbyl palmitate, an oil-soluble form of vitamin C, is near the end of the ingredient list with vitamin E, where it helps keep the oils fresh. The amount isn't what a vitamin C product would use, so we don't sell it as one.

It's made in Latvia, in the EU, under EU cosmetic regulation, and certified COSMOS Natural by Ecocert Greenlife. It is 99% natural origin and 23% organic origin, vegan, gluten free and nut free. The complete INCI is printed on this page, with nothing hidden behind a proprietary complex.