Fragrance-free · 0 allergens
Fragrance-Free Niacinamide Serum
A light, fragrance-free serum for dull, uneven-looking skin and early fine lines, morning and night.
Niacinamide, a form of vitamin B3, with two forms of hyaluronic acid, glycerin, apple fruit extract in phospholipids, centella and organic jojoba oil. No parfum, no essential oils and no declared allergens. Its soft pink tint comes from a mineral pigment.
Niacinamide (vitamin B3). Hydrolysed hyaluronic acid and sodium hyaluronate. Glycerin. Apple fruit extract with phospholipids. Centella leaf extract. A lactobacillus ferment. Organic jojoba oil. Lactic acid to set the pH, and iron oxides, a mineral pigment, for the soft tint.
Morning and evening, after cleansing. Press one pump over face and neck, then follow with your moisturiser. In the morning, finish with sunscreen.
A light, silky cream-serum that sinks in fast, with a soft pink tint from iron oxides that disappears as you blend. Fragrance-free: no Parfum, no essential oils and no declared allergens. You may notice a faint natural smell from the raw ingredients.
Ships from the EU in 2–4 working days, then usually 7–14 working days to arrive. Mainland addresses only. Free over €75 and on every subscription order. Times and prices by country are on our Shipping page.
The 60-Day Promise applies to your first order, conditions apply. Your 14-day right of withdrawal and 2-year legal guarantee come first.
Most serums are scented. This one isn't.
Fragrance is added to most skincare, including serums that stay on your skin all day. The EU's scientific committee estimates that 1 to 3% of Europeans are allergic to some fragrance ingredients, and many more simply find scented products uncomfortable.
This serum has no Parfum, no essential oils and no declared allergens. It's the first fragrance-free product we sell, built around niacinamide, one of the best-studied ingredients in skincare.
What's in the bottle.
This formula doesn't have consumer-perception testing, so instead of results we show you exactly what it's made of. The research behind its ingredients comes further down.
This formula isn't certified organic or natural, so we show no origin percentages.
Niacinamide, and what the studies used
Niacinamide · Vitamin B3 · Nicotinamide
Niacinamide is a form of vitamin B3 and one of the best-studied ingredients in skincare. In a 12-week split-face trial, 5% niacinamide improved the look of fine lines, dark spots, red blotchiness and sallowness against a plain cream. In another study, it raised the skin's own ceramides and lowered water loss.
Our niacinamide percentage isn't published. It's the 8th of 21 ingredients, so we can't promise the same results as a 5% trial. What we can say is that it's there in a meaningful position, in a formula with no fragrance to get in its way.
What each ingredient does, and how we know
Evidence refers to published research on each ingredient, usually at known strengths in other products. None of it is a test of this serum.
How it compares with a 10% niacinamide serum.
A higher percentage on the label isn't proof of a better result. Most of the human evidence for niacinamide comes from 2% to 5%.
What studies show about each ingredient.
These studies test an ingredient, usually at a known strength in a different product. They explain why each ingredient is in this serum. They are not results for this serum.
Niacinamide and ageing skin
50 women applied 5% niacinamide to one half of the face and a plain cream to the other, twice a day for 12 weeks.
Fine lines, dark spots, red blotchiness and sallowness looked better on the niacinamide side, and elasticity improved.
The authors worked for the company that funded it. Our percentage isn't published.
Niacinamide and dark spots
18 people with hyperpigmentation used a niacinamide moisturiser against a plain one for 4 weeks, plus lab tests.
Niacinamide reduced the look of hyperpigmentation compared with the plain moisturiser.
A small, short study at known strengths. Our percentage isn't published.
Niacinamide and the barrier
Human skin cells in a lab, plus niacinamide applied to people with dry skin.
It raised ceramide production in cells and increased ceramides and fatty acids in the skin's outer layer, with less water loss.
Mostly cell work; the human part was small.
Hyaluronic acid
76 women aged 30–60 applied 0.1% hyaluronic acid creams around one eye twice a day for 60 days, with a plain cream around the other.
Every molecular weight improved hydration and elasticity. The two smallest also reduced measured wrinkle depth.
A different cream. Our concentration isn't published.
Centella asiatica
25 volunteers applied creams with 2.5% or 5% centella extract, or a placebo, to the forearm twice a day for 4 weeks.
The 5% cream raised hydration by 25% and cut water loss by 18% against control.
A forearm study at 5%. Our centella is much lower on the list.
Apple-derived vesicles
20 volunteers used a cream with 2% apple-derived vesicles twice a day for 60 days.
Wrinkle length, volume and roughness decreased.
No placebo, a small group, and a different product. We can't confirm our apple ingredient is the same kind.
Every ingredient, printed in full.
Vegan, gluten free and nut free. Fragrance-free, with no declared allergens. It isn't certified organic or natural, and we don't claim it is. Lactic acid sets the pH and sodium phytate keeps the formula stable.
Aqua/Water, Dicaprylyl Carbonate, Glycerin, Pentylene Glycol, Cetearyl Alcohol, Polyglyceryl-6 Stearate, Butylene Glycol, Niacinamide, Simmondsia Chinensis (Jojoba) Seed Oil➀, Pyrus Malus Fruit Extract, Polyglyceryl-6 Behenate, Caprylic/Capric Triglyceride, Xanthan Gum, Phospholipids, Lactobacillus Ferment, Lactic Acid, Sodium Phytate, Centella Asiatica Leaf Extract, Hydrolyzed Hyaluronic Acid, Sodium Hyaluronate, CI 77491 (Iron Oxides)
➀ from organic farming
No Parfum, no essential oils, and no ingredient from the EU fragrance allergen list. We checked against the expanded list that has applied since 31 July 2026. You may notice a faint natural smell from the raw ingredients; nothing is added to create it or to hide it.
Even fragrance-free products can bother reactive skin. Patch test on your inner forearm once a day for five days before using it on your face.
Who it's for, and who should skip it.
Week by week.
Timelines based on how long the niacinamide studies ran. They aren't a promise, and every skin is different.
Morning and night, before your moisturiser.
Lo que dicen nuestros clientes.
Las opiniones las escriben nuestros clientes después de recibir su pedido. Mostramos todas las valoraciones, positivas y negativas.
Cómo comprobamos las opiniones
Las opiniones marcadas como «Compra verificada» las han escrito clientes que compraron este producto en nuestra tienda. Las opiniones se recogen y se muestran a través de Judge.me. Publicamos todas las valoraciones, también las críticas, no pagamos por opiniones ni las editamos. Solo retiramos opiniones ofensivas o que no tratan del producto.
Questions, answered honestly.
We can't confirm it. The ingredient list shows apple fruit extract and phospholipids. That fits apple-derived vesicles, which is what our production partner calls exosomes, but it also fits apple extract in liposomes. Until we've seen the raw-material data, we don't call it an exosome serum.
The percentage isn't published. It's the 8th of 21 ingredients. Most published trials used 2% to 5%, and we can't tell you whether ours is in that range.
Yes. There's no Parfum, no essential oil and no ingredient from the EU fragrance allergen list.
Iron oxides, a mineral pigment, give it a soft tint that disappears as you blend it in.
Yes. The idea that niacinamide and vitamin C cancel each other out comes from old lab tests under conditions your skin doesn't reach. If you add a retinoid, introduce one new product at a time.
It's our gentlest serum: fragrance-free, with no declared allergens. Patch test first, as with any new product.
From our formula's ingredient list. This serum doesn't have consumer testing, so we don't show results.
It contains no vitamin A or retinoids. We're not your doctor, though. Show the ingredient list to your midwife or GP and let them decide.
Use it daily for 60 days. If your skin hasn't changed the way you hoped, email us between day 60 and day 90 with your order number and a photo of the bottle, and we refund what you paid for it. Keep the bottle; there is nothing to send back. The 60-Day Promise covers your first order only, conditions apply: up to two units, one claim per person, and delivery charges aren't refunded. If your skin reacts at any point, stop using it and email us: we refund you in full straight away, delivery included. This sits on top of your 14-day right of withdrawal and two-year legal guarantee.
Your serum arrives on the interval you choose, at 10% off, with free delivery. You can skip a delivery, change the interval or cancel at any time from your account or by email. There's no minimum term. Used morning and night, a 30 ml bottle lasts around two months, so the one-bottle subscription every two months fits most people.
In Latvia, in the EU, under EU cosmetic regulation. It is vegan, gluten free and nut free. It isn't certified organic or natural.
Use it for 60 days. If nothing changes, we refund the product.
Skin needs time, so give it a proper test. Use it daily for 60 days. If your skin hasn't changed the way you hoped, email us between day 60 and day 90 with your order number and a photo of the bottle, and we refund what you paid for the product. Keep the bottle. There's nothing to send back.
First order only, up to two bottles, one claim per person. Delivery charges aren't refunded under the Promise. If your skin reacts at any point, stop and email us: we refund you in full straight away, delivery included, with no waiting.
Buy now · €49,99Your legal rights come first: a 14-day right of withdrawal and at least two years of legal guarantee, free of charge. This Promise is an extra on top and never replaces them. Full conditions on our 60-Day Promise page.
Read before you decide.
Cosmetic product. All claims describe the appearance of skin and are not medical claims. Made in the EU. Prices include VAT.
Safety information.
- Product
- Fragrance-Free Niacinamide Serum, 30 ml. Cosmetic product for external use. Code S0119.
- Placed on the EU market by
- Band of Brothers LLC, 30 N Gould St, Ste 29407, Sheridan, WY 82801, USA · info@elurelia.com
- EU Responsible Person
- SIA NORD Beauty, Baložu iela 20A, Riga, Latvia
- Batch code
- Printed on the pack, with the period after opening.
- Made in
- Latvia, EU
- For external use only.
- Avoid contact with the eyes. If it gets into them, rinse well with water.
- Stop using it if irritation occurs.
- Keep out of reach of children.