About Elurelia

Nothing hidden. Not even the fragrance.

Elurelia started with an audit that went wrong.

We set out to build a fragrance-free brand. We went through the full ingredient list of every formula available to us, expecting to find a complete routine with no parfum in it. What we found instead was that products sold explicitly for sensitive skin — some with the words “sensitive skin” in the name — frequently contain fragrance. A cleanser we had planned to build the whole range around turned out to be scented with jasmine and sandalwood.

We could have carried on and said nothing. Most of the industry does. Instead we changed the promise.

What we do instead

Every product declares its fragrance status on the front of the label. Same icon, same position, same size, on all eleven products. Six are genuinely fragrance-free: no parfum, no essential oils, no masking scent. Four are lightly scented, and the label names the scent. One is flavoured, because it is a lip product and ends up in your mouth, and it says so.

You should be able to tell, from across a bathroom shelf, without reading a word of small print.

This is rarer than it sounds. Plenty of brands sell fragrance-free products. Almost none tell you the fragrance status of their scented ones before you have bought them and got them home.

What the policy costs us

It costs us sales, and we think that is the point.

Putting lightly scented on the front of our most expensive product loses us customers who would otherwise have bought it. On several product pages we actively send you to a cheaper alternative — if fragrance is a hard no for you, our ceramide night cream is not the right product, and our fragrance-free overnight cream costs less.

A policy that only applies when it is convenient is not a policy.

How the range is built

Eleven products, made in Latvia by a COSMOS-certified manufacturer, formulated around what a compromised skin barrier actually needs: lipids to rebuild it, humectants to hold water in, and short ingredient lists so that when something does not suit you, you can work out what it was.

Where our manufacturer publishes certified natural-origin and organic percentages for a formula, we print them. Where they do not — and for three of our products they do not — we leave the space blank rather than estimate. An invented percentage on a transparency brand is worse than no percentage at all.

Try it for 30 days

If your skin does not get on with something, tell us within 30 days and we will refund you. Keep the bottle — sending cosmetics back helps nobody.

That sits on top of your statutory right to withdraw within 14 days, which you have regardless of anything we say here.