The research behind our Smoothing Eye Cream
Horse chestnut, escin, hyaluronic acid and the rest: what each ingredient does around the eyes, the studies behind it, and what those studies can't tell you.
Every ingredient discussed here is in the eye cream. The studies tested ingredients at stated strengths, usually in other products, and we say so each time.
Eye creams are some of the most over-promised products in skincare. "Erases dark circles", "eliminates puffiness", "lifts in seconds". Most of those claims rest on very little. The skin around your eyes deserves better than that, and so does your money.
This guide goes through our Smoothing Eye Cream one ingredient at a time: what was tested, on whom, what was found, and what it doesn't prove. If you only want the product, the eye cream page has everything in one place.
01Why eye skin needs its own cream
The skin around your eyes is among the thinnest on your body. It has fewer oil glands than your cheeks, so it dries out faster, and it moves thousands of times a day every time you blink, smile or squint. That's why fine lines and a creased, tired look tend to show there first.
It is also more reactive. Ingredients your cheeks handle happily, such as strong retinoids or acids, often sting around the eyes. And because the area is so small and delicate, heavy, rich creams can feel greasy and sit on the surface rather than sinking in.
A good eye cream is a balance: enough hydration and comfort to make a visible difference, in a texture light enough to use twice a day, under makeup, without irritation. That balance is what we designed our Smoothing Eye Cream around.
02What actually helps: an honest overview
| Concern | What helps | Can an eye cream do it? |
|---|---|---|
| Dryness and fine, crêpey lines | Hydration: humectants and light emollients | Yes, this is where eye creams work best |
| Deeper lines and wrinkles | Retinoids have the best evidence; some plant extracts have smaller studies | Partly, over weeks, with modest results |
| Morning puffiness | Sleep, less salt and alcohol, cold compresses, treating allergies | Only a temporary cooling or tightening feel |
| Dark circles | Depends on cause: pigment, visible blood vessels, shadows | Rarely; concealer and SPF usually do more |
We built the formula to be strong where eye creams genuinely work, hydration and a smoother look, and honest where they don't. If deep lines are your main concern and your skin tolerates it, retinol still has the most evidence; our retinol guide explains when it's worth it.
03How we rate the evidence
| Label | What it means |
|---|---|
| Human trial | People used it and it was measured, ideally against a comparison and blinded. |
| Small human study | People used it and it was measured, but without randomisation, blinding or many participants. |
| Review | A summary of earlier studies. Useful context, only as good as the studies in it. |
| Lab | Cells in a dish. Shows how something might work, not what happens on a face. |
| Maker's data | Tests run or paid for by the company that sells the ingredient. |
None of these studies tested our eye cream. This formula doesn't have its own consumer testing yet, so we don't show results for it.
04Horse chestnut extract
Horse chestnut seed extract
Evidence: lab + small human studyHorse chestnuts are the shiny brown seeds of Aesculus hippocastanum, the tree children know for conkers. The seed extract has a long history in European herbal practice for tired, heavy legs, and it's widely used in skincare today.
- Fujimura T. et al. A horse chestnut extract, which induces contraction forces in fibroblasts, is a potent anti-aging ingredient. J Cosmet Sci 57(5):369–376, 2006. Read the source
05Escin
Escin
Evidence: human trial, not on eyesEscin (also spelled aescin) is a mix of saponins, the best-known active compounds in horse chestnut seeds. Taken by mouth, horse chestnut extract standardised to escin is used for chronic venous insufficiency, and escin gels are sold in some countries for bruises and swelling.
So why include it? Because it's a well-characterised compound from the same plant, and it complements the extract. We just won't tell you it drains puffiness. We haven't tested that and neither, as far as we can find, has anyone else, not in a cosmetic eye cream.
- Calabrese C., Preston P. Report of the results of a double-blind, randomized, single-dose trial of a topical 2% escin gel versus placebo in the acute treatment of experimentally-induced hematoma in volunteers. Planta Med 59(5):394–397, 1993.
06Hyaluronic acid, aloe and glycerin
If there's one thing an eye cream can do reliably, it's hydrate. Well-hydrated skin reflects light more evenly and fine, dry lines soften. These three ingredients have the best human evidence in the formula.
Hyaluronic acid, two forms
Evidence: human trial, around the eyesThis study is unusually relevant: it was done around the eye, which is exactly where you'll use this cream.
Organic aloe leaf juice
Evidence: small human trialAloe is the first ingredient, so it's the largest single part of the formula. In a two-week study of 20 women (Dal'Belo et al., 2006), creams with freeze-dried aloe increased the water content of the skin's outer layer. It was a small forearm study and says nothing about lines.
Glycerin
Evidence: reviewGlycerin, third on the list and made using organic ingredients, is one of the most effective humectants there is. A 2008 review in the British Journal of Dermatology (Fluhr, Darlenski and Surber) summarised decades of research showing it improves hydration and barrier function and helps protect against irritation.
We've written about these three in more depth in the research behind our serum.
- Pavicic T. et al. Efficacy of cream-based novel formulations of hyaluronic acid of different molecular weights in anti-wrinkle treatment. J Drugs Dermatol 10(9):990–1000, 2011.
- Dal'Belo S.E. et al. Moisturizing effect of cosmetic formulations containing Aloe vera extract in different concentrations. Skin Res Technol 12(4):241–246, 2006.
- Fluhr J.W., Darlenski R., Surber C. Glycerol and the skin. Br J Dermatol 159(1):23–34, 2008.
07Sodium PCA
Sodium PCA
Evidence: reviewPCA is the largest single component of the skin's own natural moisturising factor, the mix of small molecules that holds water in the outer layer. Sodium PCA is its salt. A 1981 review by Clar and Fourtanier reported that creams with at least 2% PCA or PCA salt improved dry skin in short and long-term use. It is an older review, much of it the authors' own work, and we don't know the percentage in our formula, where it sits ninth on the list.
There's more detail in the research behind our moisturiser.
- Clar E.J., Fourtanier A. Pyrrolidone carboxylic acid and the skin. Int J Cosmet Sci 3(3):101–113, 1981.
08Dipalmitoyl hydroxyproline
Dipalmitoyl hydroxyproline
Evidence: maker's dataHydroxyproline is an amino acid found in the skin's supporting structure. Joining it to two chains of palmitic acid makes it oil-soluble, and it sits eighth in our formula. Its maker reports firmer-looking skin and a large reduction in visible wrinkles against placebo, but hasn't published the study details. We found no independent, peer-reviewed human trial, so we list it as supporting, and promising rather than proven.
- Seppic. SEPILIFT DPHP (dipalmitoyl hydroxyproline), ingredient information. Read the source
09Plant lipids, jojoba and shea
Your skin barrier is held together by lipids, including ceramides. Our formula contains glycosphingolipids and glycolipids, plant lipids related to the ceramides in skin, alongside organic jojoba oil and shea butter. Together they give the cream its comfort and help reduce the feeling of tightness around the eyes.
We'll be precise about the evidence. Jojoba has supporting research as a skin-friendly liquid wax (Pazyar et al., 2013, a review). Shea butter is a long-used emollient. We found no trial of these specific plant lipids applied around the eye, so we describe what they are and don't claim more.
- Pazyar N. et al. Jojoba in dermatology: a succinct review. G Ital Dermatol Venereol 148(6):687–691, 2013.
10Black tea extract
Organic black tea leaf extract
Evidence: labTea leaves are rich in polyphenols, antioxidants that show protective activity in lab studies. Tea extracts are popular in eye products, often with claims about puffiness. We found no human trial of black tea extract around the eyes, so we list it as a supporting antioxidant, along with the small amounts of vitamin E (tocopherol) and vitamin C (ascorbyl palmitate) that help keep the formula fresh.
11Puffiness and dark circles: what an eye cream can't do
Morning puffiness usually comes from fluid collecting under the thin skin around the eyes overnight. Salt, alcohol, allergies, crying, lying flat and simple genetics all play a part. It tends to ease as you move around during the day. A cool eye cream can feel refreshing, and some ingredients may help a little, but no cosmetic cream removes puffiness, and we don't claim ours does.
Dark circles have several causes: pigment in the skin, blood vessels showing through thin skin, and shadows from the shape of the eye area. Hydration can make the area look fresher, but most dark circles respond better to good sleep, SPF, treating allergies and, frankly, concealer.
12How to choose an eye cream
13How to use it
| Step | Morning | Evening |
|---|---|---|
| 1 | Cleanse | Cleanse, removing makeup |
| 2 | Face serum, if you use one | Face serum, if you use one |
| 3 | Eye cream: a rice-grain amount | Eye cream: a rice-grain amount |
| 4 | Moisturiser, then SPF | Moisturiser |
Tap the cream gently along the bone around each eye with your ring finger, the finger with the lightest touch. Keep away from the lids and lash line; the cream will spread a little on its own. If you use our Retinol Alternative Eye Serum, apply it first, then the eye cream. Follow with our Retinol Alternative Moisturiser or your own.
Used morning and evening, a 15 ml bottle lasts around two to three months. Give it eight to twelve weeks before judging it on fine lines.
14Who it suits
It suits you if your eyes look tired, dry or slightly creased by the end of the day; you want a light eye cream for morning and evening that sits well under makeup; retinol eye creams sting or dry you out; or you want every ingredient named before you buy.
Skip it, or check first, if you need a fragrance-free eye product; your eyes are suddenly swollen, itchy or red; you react to horse chestnut; you're pregnant or breastfeeding and haven't asked your doctor; or you want retinol-level results on deep lines.
15What it adds up to
This is an eye cream built on the evidence that exists for eye creams: strong for hydration, promising for horse chestnut, and honest about puffiness and dark circles. The hyaluronic acid evidence was gathered around the eye itself, and so was the horse chestnut study, which is more than most eye creams can say.
If you want a light, gentle, twice-daily eye cream with every ingredient on show, this is the one we'd point you to. If deep lines are your priority and your skin can take it, look at retinol; if you'd prefer a serum texture with a retinol alternative, our eye cream or eye serum guide will help you choose.
16Your questions, answered
Does horse chestnut work around the eyes?
A small study found a 3% horse chestnut gel used around the eyes for nine weeks reduced visible wrinkles. It wasn't randomised, so it's promising rather than proven.
Will an eye cream get rid of puffiness?
No cosmetic cream removes puffiness. Sleep, less salt and alcohol, cold compresses and treating allergies usually help more. We don't claim our eye cream removes puffiness.
Is hyaluronic acid good for the eye area?
Yes. A 76-person trial around the eyes found hyaluronic acid creams improved hydration and elasticity, and the smallest forms reduced wrinkle depth.
Can I use an eye cream on my eyelids?
Keep it to the bone around the eye and away from the lids and lash line. It will spread a little on its own.
How long does a 15 ml eye cream last?
Around two to three months used morning and evening at a rice-grain amount.
Is the Smoothing Eye Cream fragrance-free?
No. It's lightly scented and declares four fragrance allergens: Limonene, Linalool, Coumarin and Geraniol.
Does the 60-Day Promise apply?
Yes, on your first order, conditions apply. Use it daily for 60 days, and if your skin hasn't changed the way you hoped, email us between day 60 and day 90 for a refund of the product price.
This article is for general information and isn't medical advice. Cosmetic product: all claims describe the appearance of skin.